Current Neiman Marcus Homepage
If you weren’t convinced that the concept, function and future of Fashion Week was metamorphosing, Neiman Marcus is removing the barriers of access and location by allowing at customers to view and then immediately purchase looks as they go down the runway. So much for that theoretical buyer/fashion editor-driven trend cycle yes?
Starting today, Neiman Marcus will showcase daily videos from 11 AM CST to 8:00 PM CST. Show looks available for sale will be shown on the site in each designer’s boutique. During the airing of the runway show, the looks available for sale will be available for viewing at the same time. Additionally, Fashion Director Ken Downing will call out highlights of each day’s line-up and Roopal Patel, Senior Market Editor, Fashion Accessories, will also be calling out shoes and handbags that were seen on the runways or were inspired by what was seen on the runway.
What do you think about Neiman Marcus’ approach? Will you be watching? What are the implications for the industry as a whole when runway looks are so closely and quickly tied to sales? This is a first for A large retailer to experiment with Shopping via the internet and why not? I think this is a fantastic way to view designers, and brands. As a society we live in a fast-paced world with little or no time. This is an added convenience for the consumer, and another way to view what is hot right off the runway.
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